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HOTSTICK

Sara Park / designer & illustrator

  • What
  • Who
  • How
  • why

Luminarium Museum Graphics

As a senior graphic designer on this project and a member of the San Francisco Exploratorium creative team, I implemented and designed graphics for a 3-story structure in the Luminarium Science Museum, which opened March 2023. Nebraskan stories told through curated photography, bios, quotes, interactive exhibits and video profiles. My work is most represented in all wood-panel wall graphics, composite flipbooks, and illustrated “zines”. I collaborated closely with brilliant architectural designers, photographers, production designers, fabricators, production managers, and engineers. A truly remarkable team and outcome!

Experiential and Exhibit

Opened in July 2017, BRC Imagination Arts designed and produced a new film, major theater space and guest experience area for The Rock and Roll Hall of Fame in Cleveland. My role as a graphic designer involved creating wall and signage graphics based around a look and feel, as well as putting all physical graphics into production. I was able to learn more about large-scale design, UV light and flat print. Most memorably, I spent many hours scrolling through hundreds of kick-ass rock legend photos. :)

GLOW exhibit graphics and Director’s Circle Dinner print media/screens/way-finding for the 2023-24 season at the Exploratorium Museum in San Francisco.

Noah’s Ark light boxes in The Museum of the Bible, Washington D.C., also with BRC Imagination Arts.

Storyboard concepts for a 3-screen theater experience at a museum. Visuals illustrating different musical moments of a modern composition, also with BRC Imagination Arts.

Select prints/fabrication from Curaleaf activation after-party in Las Vegas for NVE Creative Agency.

Buchanan’s bar concept for a Los Angeles event.

DC Comics Comic-Con San Diego 2017 information and illustrative graphics with Giant Spoon.

Spotify CES Las Vegas event signage concepts with Rock Plus Paper (cancelled in 2021 due to Covid).

Netflix Launch Party: Jonas Brother’s Roast, stage graphics.

Rock and Roll Hall of Fame visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com

Social Media & Entertainment Marketing

Various clients

Key Role: I worked as a designer & illustrator for Digital Media Management, a creative agency in Los Angeles that provides social media, general web content and branding for major theatrical campaigns, celebrities and brand entities. The nature of the creative process was fast, focused and fun.

Additional Projects: Curaleaf event marketing socials, Ashore Hotel brand identity & socials

Logo & Identity

Various clients

Small Format Print

Print and packaging pieces for: The San Francisco Exploratorium Science Museum, Spotify CES Las Vegas Experience, Punch Studio, The Luminarium Museum and more.

The Haute Mess

As a designer for Digital Media Management, I created the logo and key web/marketing elements for the fashion and lifestyle site "The Haute Mess". In collaboration with editorial managers and with spokeswoman Ashley Tisdale's guidance, I aimed for fresh, innovative and artful. 

More Digital

ELA: Social assets for Western Digital channels, ad comps for SanDisk campaign

Left Hook: Political campaign social marketing

Spotify: CES Las Vegas Wall backdrops

Live Nation: Graphics for social media channels, promotional micro-sites  

Knock Knock: Email blasts, newsletter content

Various

Theater, film and event posters, flyers, album art.

Web Interface

All concepts, woot!

Evite

I worked with Evite for years, (yes, the same Evite you've used since the internet was invented), creating digital invitation templates, key web modules, newsletter graphics, digital magazines and more. All illustrations are original, though most of the names used for invites were stolen from friends and relatives. :)

Drift Bling

An exploration into brand.

Illustration

Tools both tangible and digital

Moving Parts

Digitally made, hand-made

Presentation Decks

I do these a lot! Here are just a few.

Netflix film marketing campaign: Sid Lee Creative

Ulcon HVAC

Shop Idea : Misc

Gig Posters

Music is necessary.

Graphic Art

Shapes and stuff. I really like doing these. 

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Bonus Interiors + Exteriors

Luminarium Museum Graphics

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Experiential and Exhibit

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Social Media & Entertainment Marketing

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Logo & Identity

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Small Format Print

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The Haute Mess

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More Digital

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Various

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Web Interface

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Evite

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Drift Bling

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Illustration

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Moving Parts

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Presentation Decks

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Gig Posters

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Graphic Art

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Bonus Interiors + Exteriors

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Kitchen.jpg